More than 90% of Pharma Companies in the US and 80% in Europe Are Thinking about or Already Implementing Physician-Centric Service Models.
Eye for Pharma launches New live webinar aimed at Re engineering Physician Relationship Models
- Features NEW Research on Physicians’ Experience Preferences and Sales Force Ratings. .
- Takes place 26th September 2007 12.00 EST / 18.00 CET
31st August 2007 London,
Physicians today want a new set of experiences from pharma, an integrated mix that includes patient support, educational programs and practice management services, as well as effective representative interactions.
The vast majority of companies recognize the need to transition to a service model that meets physicians’ new expectations. But most still struggle with how to move from traditional sales approaches to a physician-centric orientation.
EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry has announced an ALL NEW webinar called
‘Re-Engineering Physician Relationships:
Putting the New Service Model into Action
The webinar will feature new research conducted with Physicians to understand exactly what doctors want, what changes are they seeing in the Pharma market and who is not delivering. Expert help will also be given on how to transition to a successful Physician -centric model.
Key speakers include
Andrew Brana, Senior Global Consultant, Sales Performance Optimization, TNS Healthcare
Simon Roberts, Strategic Partnerships/Market Access, Roche
Tobias Weizel, Sales & Marketing Effectiveness, Amgen
Gregg Ciarelli, Executive Director - Sales Administration, Boehringer Ingelheim
Brad Fackler, Executive Vice President of Commercial Operations, Sucampo Pharmaceuticals
The webinar will be of particular interest where companies are already thinking about or already implementing Physician-Centric Service Model. Attendees will discover what changes doctors are reporting in their rep interactions, learn which sales forces doctors say deliver the best experiences and understand how to create a successful physician-centric model .
The webinar will take place 26th September 2007 -
12.00 EST / 18.00 CET
For more information visit www.eyeforpharma.com/virtual/salesmodel/
About EyeforPharma
Eyeforpharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at www.eyeforpharma.com and through an email briefing twice a month. Eyeforpharma also has a very strong foothold in the European, US and Japanese markets.
